AI DRIVEN DESIGN EVOLUTION: CATALYZING FOR ARCHITECTURAL DESIGN DEVELOPMENT AND UNLOCKING BUSINESS OPPORTUNITIES.

There are new and exciting dimensions of structuring our buildings as a result of the integration of artificial intelligence (AI) in architectural design. This change does not enhances the values of creativity but also promotes smart working on processes, opening possibilities of invention and effectiveness. With the help of AI algorithms, architects can massively increase the actual number of calculations to look for patterns and trends that can form the basis for a more informed architectural decision-making process. This phenomena gives way to new business avenues in smart working of design industry and welcoming new arenas for business development through freelance, online and entrepreneurship integration. The research explores the potential of these new dimensions through advancements in AI integration in architectural design process through expanding their ability to offer more value to their business partners and innovate clients’ interaction. The research opted for mixed method approach using both qualitative and quantitative data for analysis from modern day and young architects towards challenges, opportunities and business avenue potential in AI for design industry. Purposive sampling consisting of above 100 young designers was used. The results show promising outcomes and anticipate strong future utilization and optimization of processes, quality and output. However it also highlighted challenges of transformation, adoption, technology gaps, communication challenges and enhancement through evolution. The research contributes to the existing body of knowledge through future direction and dimensions for AI potential positive usage in the architecture and design industry.