<scp>AI</scp> and the advent of the cyborg behavioral scientist

Abstract Large Language Models have been incorporated into an astounding breadth of professional domains. Given their capabilities, many intellectual laborers naturally question to what extent these AI models will be able to usurp their own jobs. As behavioral scientists, we performed an effort to examine the extent to which an AI can perform our roles. To achieve this, we utilized commercially available AIs (e.g., ChatGPT 4) to perform each step of the research process, culminating in an AI‐written manuscript. We attempted to intervene as little as possible in the AI‐led idea generation, empirical testing, analysis, and reporting. This allowed us to assess the limits of AIs in a behavioral research context and propose guidelines for behavioral researchers wanting to utilize AI. We found that the AIs were adept at some parts of the process and wholly inadequate at others. Our overall recommendation is that behavioral researchers use AIs judiciously and carefully monitor the outputs for quality and coherence. We additionally draw implications for editorial teams, doctoral student training, and the broader research ecosystem.

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Institutions

Publication Details

Journal
Journal of Consumer Psychology
Published
2025-03-16
DOI
https://doi.org/10.1002/jcpy.1452
Citations
10
Primary Topic
Personal Information Management and User Behavior
Type
article
Field-Weighted Citation Impact
41.69
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article

AI and the advent of the cyborg behavioral scientist

Geoff Tomaino, Jim Hoover, Alan Cooke
10 citations
Journal of Consumer Psychology
Personal Information Management and User Behavior
41.69
article

AI and the advent of the cyborg behavioral scientist

Geoff Tomaino, Jim Hoover, Alan Cooke
article en
10 citations

Abstract

Abstract Large Language Models have been incorporated into an astounding breadth of professional domains. Given their capabilities, many intellectual laborers naturally question to what extent these AI models will be able to usurp their own jobs. As behavioral scientists, we performed an effort to examine the extent to which an AI can perform our roles. To achieve this, we utilized commercially available AIs (e.g., ChatGPT 4) to perform each step of the research process, culminating in an AI‐written manuscript. We attempted to intervene as little as possible in the AI‐led idea generation, empirical testing, analysis, and reporting. This allowed us to assess the limits of AIs in a behavioral research context and propose guidelines for behavioral researchers wanting to utilize AI. We found that the AIs were adept at some parts of the process and wholly inadequate at others. Our overall recommendation is that behavioral researchers use AIs judiciously and carefully monitor the outputs for quality and coherence. We additionally draw implications for editorial teams, doctoral student training, and the broader research ecosystem.

Journal of Consumer PsychologyVol. 35(2)
University of Florida (US)
Openalex Percentile: Top 0%
Personal Information Management and User Behavior
41.69
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