WOMEN INVESTORS IN THE DIGITAL AGE: THE IMPACT OF FINTECH ON INVESTMENT BEHAVIOR

The rapid growth of Financial Technology (FinTech) has transformed the financial sector by enhancing accessibility, convenience, and information for investors, particularly women, who have historically faced financial access and knowledge gaps. This study examines the impact of FinTech adoption on women's investment behavior. The results reveal a significant positive relationship. Key factors influencing investment decisions include return and risk, tenure, financial goals, tax implications, and past experiences. The study underscores the role of FinTech in bridging financial knowledge gaps and promoting gender-inclusive financial services, offering insights for policymakers and financial service providers. Future research can explore additional socio-economic factors shaping women's investment behavior in the FinTech landscape. KEYWORDS: FinTech; Women Investors; Investment Behavior; Financial Inclusion; Investment Decisions; Financial Technology Adoption.