A Critical Analysis of PEMRA Ordinance and its Effects on Electronic Media

This study examines the Pakistan Electronic Media Regulatory Authority (PEMRA) and how it affects Pakistan’s electronic media environment. Examining the motivations behind PEMRAs creation comparing its efficacy in regulating and controlling the media assessing its independence from political influences and pinpointing areas in need of structural improvement are the main goals of the study. The study uses qualitative approaches such as media professional interviews to learn more about PEMRAs activities and interactions with media organizations. The study conclusion highlights how PEMRA must improve its operational independence and regulatory structure in order to effectively support Pakistan’s changing media environment. Addressing issues of favoritism and political pressure is critical for restoring trust in PEMRA and fostering a vibrant, independent media environment that upholds democratic values. This work contributes to the broader discourse on media regulation and highlights PEMRA's pivotal role in portraying the future of electronic media industry in Pakistan.