Film and television creation under the new quality productivity-----The innovative logic and path of Chinese animated films

As one of the popular research phenomena in the context of the Internet, do-mestic animated films, without inheriting the traditional culture and values of the Chinese nation, combined with modern cultural values, captured the hearts of a large number of audiences with three-dimensional characterization, shock-ing image wonders and ingenuity. In recent years, the strong rise ushered in a huge market expansion. Chinese animation is an important component of world animation, and its unique artistic language, expressive techniques, and aesthetic characteristics with strong ethnic customs have added a significant touch to the world animation art. Based on the above realistic background, this article at-tempts to take Chinese animated films in the new era as the research object, in order to glimpse the innovative logic and strategies of film and television crea-tion under the new quality productivity, and on this basis, look forward to and think about new optimization paths.