Features of industrial marketing in the mineral fertilizer market in the context of the responsible consumption concept

This article examines the features of industrial marketing in the mineral fertilizer market within the context of the responsible consumption concept. Based on the analysis of existing research and empirical data from 2018 to 2023, the key elements of marketing strategies by manufacturers, as well as factors influencing consumer behavior in the transition to sustainable development, were studied. Using methods of statistical analysis, expert interviews, and case studies, the main trends in adapting industrial marketing to environmental and social challenges were identified. The results show that the implementation of responsible consumption principles positively affects brand reputation and financial performance of companies. At the same time, investments in ecological innovations, transparency in communications, and consideration of stakeholder interests play a key role. The findings are valuable for developing sustainable marketing strategies and future research in the field of industrial marketing.