STRATEGY FOR THE DEVELOPMENT OF AN ENTERPRISE’S ACTIVITIES AIMED AT IMPROVING THE PERFORMANCE OF ITS INDICATORS

The 21st century has brought unprecedented conditions that require technological renewal from economic sectors to maintain competitiveness. The key role in this is played by the production complex – a complex system that combines infrastructure elements, human capital, material and technical base and administrative structures. Effective functioning of this multi-component mechanism requires verified management decisions in both the short and long term. The main task of the manufacturing sector today is to meet the vital needs of citizens and ensure the national interests of the country in the domestic and international arenas. In modern conditions of increasing risks and uncertainty, there is an urgent need for innovative approaches to management. This is due not only to the crisis, but also to the rapid development of the post-industrial era, which is characterized by the intensive implementation of scientific and technological achievements. The purpose of the article is to define a strategy for the development of an enterprise’s activities aimed at improving the effectiveness of its indicators. The practical significance of the study is determined by the need to develop strategies and strategic plans for manufacturing enterprises, taking into account the modern development of the economy, as well as the implementation of these strategies in the practical activities of enterprises.