RESEARCH ON THE ECONOMIC DEVELOPMENT OF SPORTS IN THE SPORTS, FITNESS AND ENTERTAINMENT INDUSTRY

With the development of our country’s economy and the improvement of people’s living standards, the sports economy and the market are in great demand, and the sports industry has achieved unprecedented development. There are many opportunities for the development of the fitness and entertainment industry in our country, but due to its late start, immaturity and standardization, there are still many problems. Taking into account the state of development of the sports and entertainment industry, this article examines a strategy for the development of the fitness and entertainment industry, suitable for the conditions of the country, in order to promote the rapid development of the sports economy.