Analysis of Sustainable Fisheries Marketing to Achieve SDGS (Sustainable Development Goals): A Study on SDG Integration in Fishery Product Marketing Practices

This research examines sustainable fisheries marketing strategies and their role in achieving Sustainable Development Goals (SDGs), with a focus on integrating SDGs into fishery product marketing practices. The study addresses the global challenge of overfishing and declining fish populations through a quantitative approach, surveying middle-up management personnel at PT. XYZ. Using Structural Equation Modeling with Partial Least Square analysis, the research investigates the relationships between fish stock measurement, ecosystem impact assessment, and local community welfare in sustainable marketing practices. The findings demonstrate significant positive relationships between these environmental and social factors with sustainable marketing practices, which in turn influence SDG integration in the fisheries sector. The research contributes theoretically to sustainable marketing model development in fisheries and provides practical recommendations for industry stakeholders and policymakers. Results emphasize the importance of integrating environmental, social, and economic aspects in fisheries marketing strategies to achieve sustainable development objectives.