Achievement of Sustainable Development Goals (SDG’s) Trough the Influence of Entrepreneurial Orientation on MSME Performance with the Mediation Role of Marketing Capability, Market Orientation and Social Media

Objective: The research objective is to examine achievement of Sustainable Development Goals trough the effects of entrepreneurial orientation, marketing capability, market orientation and social media on the performance of MSME in the context of cafes and restaurants. Theoretical Framework: This research uses the Resource Base View (RBV) theory and Market Base View (MBV) as the grand theory. This research uses a quantitative approach with a survey method. Method: The variables studied were entrepreneurial orientation, marketing capability, market orientation, social media and MSME performance. The population is all owners of cafe and restaurant sector owners in Pekanbaru City, Riau Indonesia by taking a sample of 316 people. Data collection used a questionnaire with a Likert scale of 1 to 5.Data testing uses path analysis with Smart PLS.3.0. Results and Discussion: The research results show that first, Entrepreneurial Orientation has a positive and significant effect on Marketing Capability, Market Orientation and Social Media. Second, Entrepreneurial Orientation, Marketing Capability, Market Orientation and Social Media have a positive and significant effect on MSME Performance. Third, Marketing Capability, Market Orientation can mediate the effect of Entrepreneurial Orientation on MSME Performance, and Social Media can’t mediate the effect of Entrepreneurial Orientation on MSME Performance. Research Implications: When SMEs have good entrepreneurial orientation, market orientation, marketing and social media capabilities then there is a tendency to use existing resources more effectively and better market analysis so that they can develop their business performance optimally. For this study, the performance of SMEs in the Restaurant industry is very important to develops Originality/Value: The originality of the theoretical model in this study contributes to the development of RBV theory, as well as the application of the market base view to SMEs.