THE STRATEGY OF INTERNATIONAL COMMUNICATION OF BA SHU CULTURE

As a treasure of the Chinese nation, Ba Shu culture carries deep historical deposits and unique regional characteristics, and has both opportunities and challenges for international dissemination in the wave of globalization. This study analyzes Ba Shu culture in depth, explores its rich connotations and core values, and clarifies the current situation of its international communication, including obvious cultural differences, obstacles of language differences, and limited communication channels. On this basis, the study builds a system of communication strategies from multiple perspectives: innovating the content of Ba Shu culture; pinpointing audience groups; disseminating Ba Shu culture through multiple channels; and establishing an interactive communication mechanism. Through the implementation of these strategies, we aim to enhance the influence and competitiveness of Ba Shu culture in the international arena, promote it to the world, and contribute to the exchange and mutual understanding of human civilization.