Research on the Factors that Influence Environmental Education in Wetland Parks on Tourists’ Carbon Offsetting Behavior based on Grounded Theory

In view of the “Dual Carbon Target”, it is necessary to clarify the influence mechanism of environmental education in wetland parks on tourists’ carbon offsetting behavior to better promote the construction of environmental education in wetland parks, reduce emissions, increase sinks, and realize the purpose of protecting the ecological environment. Based on the S-O-R analysis framework, this paper takes OCT National Wetland Park as the research site and uses the grounded theory to analyze the transcribed transcripts of semi-structured interviews conducted by 16 tourists to build a mechanism model of the impact of environmental education in wetland parks on tourists’ carbon offsetting behavior. It is found that the mechanism of influence of wetland park environmental education on tourists’ carbon offsetting behavior can be divided into two stages: In the first stage, under the stimulation of wetland park environmental education, tourists’ environmental restorative perception, environmental education perception, and environmental protection emotion are stimulated, and the awareness of carbon offsetting is awakened; in the second stage, after the awakening of the awareness of carbon offsetting, the tourists implemented the carbon offsetting behavior under the promotion of social norms. This paper uses the model to explain the internal logic of environmental education and tourists’ carbon offsetting behavior and provides suggestions for the construction of wetland parks and the development of environmental education.