Leadership in tourism from individual to business success

In recent years, there has been an increasing emphasis on leadership strategies that aim to create and maintain „human and social“ connections within commercial enterprises. This indicates that leadership and leaders are considered in all efforts that promote interpersonal relationships and require social interaction, extending beyond the fundamental concepts of leadership, particularly in the tourism industry, where „person-to-person“ interactions tend to be more enduring. People are at the heart of the tourism sector. Consequently, the primary objective of this paper is to highlight the practical aspects of implementing leadership styles that contribute to the success of individuals and businesses in Bulgaria, while simultaneously revealing their contemporary leadership characteristics.