Impact of corporate culture publicized on the internet on the organizational performance of insurance companies in bulgaria

The corporate culture of business organizations publicized on the Internet has a positive influence on their image, but its impact on organizational performance and results has not been indisputable. In this regard, the purpose of this paper is to establish the correlation between the degree of development of the corporate culture of insurance companies in Bulgaria publicized on the Internet and their organizational performance, measured by the return on equity. The results obtained on the nature of this correlation in insurance companies show that it is rather weak, with the number of all publicized elements having a stronger positive influence than the number of only the primary ones.