Implementation Of Licensing Service Policy Small And Medium Micro Enterprises (Msmes) In One Door Integrated Services Investment Department Of Tulang Bawang Regency Lampung Province

This study aims to analyze the implementation of the policy on Micro, Small, and Medium Enterprises (MSMEs) licensing services at the Investment and One-Stop Integrated Services Office (DPMPTSP) of Tulang Bawang Regency, identify the determinants of policy implementation, and formulate a policy implementation model for MSME licensing services in DPMPTSP Tulang Bawang Regency. The policy implementation theory referred to in this study is based on Hamdi (2014), which includes the dimensions of productivity, linearity, and efficiency. Additionally, the determinants of policy implementation include policy substance, implementer behavior, network interaction, target group participation, and resources. This research employs a qualitative descriptive method, with primary data collected through observations and interviews with informants from the Tulang Bawang Regency Government, MSME actors, and academics. The data analysis technique follows a descriptive approach, including data reduction, data presentation, and conclusion drawing. The study concludes the following: 1) The policy for licensing services for MSMEs at the DPMPTSP of Tulang Bawang Regency has not been optimally implemented, as seen from the relatively low productivity of target group achievements and the inefficiency of budget, human resources, and equipment utilization, even though the linearity of procedures, time, cost, location, and implementers are in accordance with the standards; 2) The determinants of policy implementation, based on the policy substance sub-dimensions, show a medium characteristic, with dualism and inconsistency in the issuance of MSME licenses. The behavior of the implementers has a strong determinant characteristic, with good work motivation and learning ability. The network interaction has a medium determinant characteristic, with poor coordination in cross-sectoral cooperation. The participation of the target group has a weak determinant characteristic due to low awareness and limited digital literacy among the community. Resources have a weak determinant characteristic due to budget and human resource limitations; 3) The researcher has formulated a Digital-Based Public Service Policy Implementation Model, developed from Hamdi's (2014) Policy Implementation Model. The novelty of the model lies in the addition of the dimensions of innovation and digitalization to improve and reactualize the existing policy implementation model, which can support the creation of optimal MSME licensing services in particular, and digital-based public services in general. This model can be applied in other regions with similar characteristics.