ASSESSMENT OF THE CURRENT STATE AND OPPORTUNITIES FOR SUSTAINABLE DEVELOPMENT OF AGRICULTURAL ENTERPRISES IN THE ZERNOGRADSKY DISTRICT

In this article, the author examines the current problem of sustainable development of agricultural enterprises in a changing external environment. The essence of the concepts “strategic planning”, “development”, “sustainability” and “sustainable development” is revealed. The features and tasks of strategic planning of agricultural enterprises are described, taking into account the specifics of agricultural production. The importance of analysis and assessment of the current state of an agricultural enterprise is shown in order to identify real and potential opportunities for its sustainable development. The results of an assessment of the activities of agricultural enterprises in the Zernograd region are presented based on an analysis of indicators of profitability, financial stability, and the provision of material resources. An assessment of the strengths and weaknesses of the enterprises' activities was carried out. Problems and threats from the external environment have been identified that have a negative impact on the prospects for the successful development of enterprises in the future and require the adoption of appropriate management decisions. It is concluded that agricultural enterprises of the Zernograd region have good opportunities for further sustainable development with the right choice of effective strategic directions of activity.