DIRECTIONS FOR ENSURING THE COMPETITIVENESS OF THE ORGANIZATION IN THE MODERN PERIOD

For the research, the Vitebsk broiler poultry farm was used, the products of which account for a sixth of all produced in the region. The study showed a steady increase in the production of the enterprise. To increase production volumes, they carry out investment projects with the support of the state, modernize existing and build new facilities, in which the latest technologies have been introduced, contributing to the renewal of the range and improving the quality of meat products. Revenue growth confirms the competitive advantages of Hanna brand products. A comprehensive analysis has made it possible to identify the main areas of ensuring the competitiveness of the organization in the modern period, which can be recommended for work to meat processing companies.