INNOVATIONS IN LOGISTICS MANAGEMENT IN THE E-COMMERCE ENVIRONMENT

The article is devoted to the analysis of innovative approaches to logistics management in the context of the rapid growth of e-commerce. The purpose of the study is to identify key innovations that affect the efficiency and competitiveness of e-commerce enterprises. The paper examines aspects such as automation of warehouse processes, the use of artificial intelligence to predict demand and optimize delivery routes, the development of robotic systems, the introduction of blockchain technologies to increase transparency and security of logistics operations, as well as the personalization of delivery. The results show that successful operation in the field of e-commerce directly depends on the effective use of innovative logistics solutions. The practical significance of the study is to provide e-commerce companies with recommendations on optimizing logistics processes and improving business efficiency. The scientific novelty of the work lies in a comprehensive analysis of the impact of various innovations on e-commerce logistics in the modern digital world.