COMPREHENSIVE E-COMMERCE EMPLOYEE TRAINING STRATEGY

The article is devoted to the development of a comprehensive employee training strategy in the field of e-commerce, taking into account the specifics of the industry and current trends. The purpose of the research is to create a training model that provides staff professional development and adaptation to rapidly changing market conditions. The paper analyzes the key competencies required by e-commerce employees, suggests various training methods, and considers tools for evaluating the effectiveness of training. The results of the study demonstrate the effectiveness of the proposed model, which makes it possible to increase labor productivity, improve the quality of customer service and strengthen the company’s competitive position. The practical significance of the work lies in providing e–commerce companies with a ready-made model for building a learning system, and the scientific novelty lies in an integrative approach combining traditional and innovative teaching methods, taking into account the specifics of the digital sphere.