REPUTATIONAL RISKS OF SMALL BUSINESS MANUFACTURING ENTERPRISES

The article considers business reputation as an important component of any enterprise, reflecting the attitude of stakeholders to it and being one of the main factors in increasing its profitability and cash flows. Reputational risks are studied as an economic category and as an economic quantity – as latent, normative, ambiguously interpreted, multidimensional (multifactor) values displayed by a set of irreducible indicators. Measurement of reputational risks is based on the identification and identification of relevant indicators and the determination of their relationship (generalization) in the final assessment model.