DRIVING CHANGE: ENTREPRENEURS AS INNOVATORS

Entrepreneurship is the driving force behind innovation, economic growth, and societal transformation. Entrepreneurs act as innovators who introduce new ideas, products, and services, often disrupting existing markets and creating new opportunities. However, they also face numerous challenges in their journey, including financial constraints, market competition, and regulatory hurdles. This explores the role of an entrepreneur as an innovator, the key challenges they encounter, and the behaviours required to succeed on an international scale. It further examines how entrepreneurs navigate these challenges and contribute to economic development and technological advancements.