IMPACT ASSESSMENT OF MOBILE BASED AGRO-ADVISORY SERVICES (AAS) IN HARYANA, INDIA

Agromet Advisory Services give more strengthening to the farmer community on the real time basis to increase the production productivity and yield.The study was conducted at Krishi Vigyan Kendra, Gurugram, to analysis the impact of disseminated mobile based agro-advisory services on economics of farmers in four districts of Haryana during Rabi and Kharif Season 2022-23.Agromet Advisory Bulletin help in increasing the economic benefit to the farmers by suggesting them the suitable management practices according to the weather conditions.The result showed that increase in benefit cost ratio of each 100 AAS adopter and non adopter farmers was 0.70 & 0.49 for Gurugram, 0.67 & 0.43 for Faridabad, 0.63 & 0.44 for Mewat and 0.57 & 0.52 for Palwal in Pearl millet and Cotton respectively during Kharif season of 2022.As well as, AAS farmers' benefit cost ratio in Wheat and Mustard is 0.29 &0.25 for Gurugram, 0.26 & 0.38 for Faridabad, 0.36 & 0.45 for Mewat and 0.30 & 0.45 for Palwal respectively during Rabi season of 2022-23.Therefore, it showed that the application of agro-advisory services enhances the farmer income and production of AAS adopter farmers as compared to non adopter farmers.