STRATEGIES FOR THE DEVELOPMENT OF THE COMPETENCE POTENTIAL OF THE PERSONNEL OF AN INDUSTRIAL ENTERPRISE IN THE CONTEXT OF DIGITALIZATION: THEORETICAL AND METHODOLOGICAL ASPECT

Topicality. Modern digital technologies create numerous challenges and threats in the conduct of economic activities by business entities, the success of overcoming which largely depends on the level of development of the competence potential of the personnel of enterprises. The long-term nature of the formation and development of the latter in the dynamic conditions of the external environment necessitates a systematic and thorough approach to the acquisition of the necessary competencies by employees of enterprises. One of the ways to solve this problem is to substantiate the theoretical and methodological foundations of the development and practical application of strategies for the development of the competence potential of the personnel of enterprises. Aim and tasks. The article is aimed at determining the theoretical and methodological foundations for the development of strategies for the development of the competence potential of personnel of industrial enterprises of the processing industry on the basis of digitalization. Materials and methods. The information base of the conducted research was made up of scientific works of domestic and foreign scientists on issues of strategic personnel management of enterprises, research results of an international technological company working in the field of education, Coursera, Internet resources. To achieve the goal of the article, the following methods are used: analysis, synthesis, theoretical generalization ̶ to determine the essential content of the concept "Strategy for the development of the competence potential of the enterprise personnel"; logical-structural analysis ̶ to create an algorithm for building a theoretical-methodological approach to developing a strategy for developing the competence potential of enterprise personnel and determining its effectiveness; systematization and comparison ̶ to organize methods of professional training of enterprise personnel. Research results. Scientific approaches to the management of human resources are considered, which create a basis for the formation of labor force placement mechanisms focused on external competitive conditions or internal reserves that provide systems of training and employee engagement. The place of the strategy for the development of the competence potential of personnel in the general system of strategic management of enterprises is determined. The algorithm of the theoretical-methodological approach to the development of strategies for the development of the competence potential of the personnel of enterprises is substantiated, in which the stage of construction of these strategies is described in detail. The tools for the development of the competence potential of enterprise personnel are characterized in terms of theoretical and practical orientation, and the places of implementation - at the workplace and outside it. Four types of strategies for developing the competence potential of enterprise personnel are identified, in particular, a development strategy based on formal training, assessment, work experience, and interpersonal relationships, and their effectiveness is determined. Conclusion. The long-term nature of professional training of employees determines the need to develop strategies for the development of the competence potential of enterprise personnel. In practice, enterprises use a combination of several strategies that complement each other and ensure the development of academic, individual, industry and workplace competencies. In practice, enterprises use a combination of several strategies that complement each other and ensure the development of academic, individual, industry and workplace competencies.