Artificial Intelligence in Consumer-Centric Marketing: Predicting Consumer Behaviour and Enhancing Firm Performance

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Process Management and Benchmarking
Published
2025-01-01
DOI
https://doi.org/10.1504/ijpmb.2025.10069995
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

Artificial Intelligence in Consumer-Centric Marketing: Predicting Consumer Behaviour and Enhancing Firm Performance

Naved Shamim Malik, N. Rajput, Dinesh Kumar Rana
International Journal of Process Management and Benchmarking
Big Data and Business Intelligence
article

Artificial Intelligence in Consumer-Centric Marketing: Predicting Consumer Behaviour and Enhancing Firm Performance

Naved Shamim Malik, N. Rajput, Dinesh Kumar Rana
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Process Management and BenchmarkingVol. 1(1)
Openalex Percentile: Top 93%
Big Data and Business Intelligence
DOISourceOpenAlex
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Artificial Intelligence in Consumer-Centric Marketing: Predicting Consumer Behaviour and Enhancing Firm Performance — Naved Shamim Malik, N. Rajput, et al. · International Journal of Process Management and Benchmarking (2025) | TGRS Research Map | TGRS