A Qualitative and Reflexive Method for Digital Memory Studies

Abstract Researchers’ interest in the methodology of digital memory studies is growing, with much of the recent discussion focused on quantitative and computer-assisted digital methods. These approaches promise more effective and systematic ways of investigating large amounts of data that go beyond the limits of current digital interfaces. However, this article offers a methodological contribution to the field by instead discussing the potential of qualitative methods. It builds on experiences from netnographic and interview-based research involving memory practices in Facebook groups and argues that a reflexive approach is fruitful for making the affordances of the platform part of qualitative investigations. The article further argues that the methodological concept of rhythm enables a systematicity that is non-linear and therefore useful in following the messiness of ongoing memory practices. In addition, how qualitative methodological approaches can be useful for exploring the hybridity of contemporary memory practices is discussed.