Consumer Snacking Behavior: A Survey of Biscuit Consumption Patterns

The growing prevalence of snacking has significantly impacted consumer behaviour, with biscuits emerging as a popular snack option.This study explores consumer preferences for biscuit consumption, focusing on packaging size, frequency of consumption, and timing.Data were collected through a survey of 106 respondents, revealing that 95.3% enjoy eating biscuits, with over half consuming them 2-3 times per week.The study highlights a strong preference for smaller packaging sizes, with 52.4% favouring small packs for convenience and portion control.Afternoon consumption was the most popular, with 70.8% of respondents choosing this time for snacking.Additionally, 62.3% of respondents purchase biscuits during festivals, indicating their cultural significance during special occasions.The findings suggest opportunities for manufacturers to tailor product offerings by focusing on smaller, resealable packages to maintain freshness and encourage frequent purchases.Marketing strategies can capitalize on the solid afternoon snack preference and the surge in festival demand.This research provides valuable insights for biscuit producers and marketers to align their products with consumer behaviour better, addressing everyday and festive consumption trends.Future studies should explore demographic influences on biscuit preferences and consider the role of health-conscious consumers in shaping the market.