Transforming Real Estate: Leveraging TOGAF ADM for Digital Optimization in Enterprise Architecture

In this research paper, we propose an Enterprise Architecture (EA) design for PT XYZ, a middle up class real estate development company in Indonesia, leveraging the TOGAF ADM framework. The study centers on optimizing five key business processes—commercial leasing, residential sales, hotel banquet rentals, waterpark ticket sales, and parking fee collection—to enhance operational efficiency and support digital transformation. Using ArchiMate modeling for clear visualization, this architecture spans from the Preliminary Phase, Phase A Architecture Vision, Phase B Business Layer, Phase C Information System Architecture (Application Layer) to the Phase D Technology Architecture. It provides a strategic blueprint to address common challenges like data fragmentation, reliance on manual processes and human resources readiness. By implementing this EA, PT XYZ can expect improvements in scalability, flexibility, and overall agility. This approach aims to position PT XYZ as a modern, digitally-driven entity, aligning technology investments with business objectives for long-term success. Future research is recommended to explore later phases of TOGAF ADM (Phase E – Phase H) and potentially integrate additional business areas for a holistic digital transformation.