Skin Lightning Practices Among Women Living in Lahore; Its Prevalence, Effects, Determinants and Awareness

Objective: The objective of my study was to assess the prevalence, determinants, impacts, and awareness of skin whitening product usage among women in Lahore. Study design: It was a cross-sectional observational study design. Place and duration of study: The study was conducted from August 2024 to December 2024 at Superior University, University of Lahore, University of Management and Technology (UMT), Emporium mall and Packages mall Lahore. Material and Methods: The research is based on survey based questionnaire. Participants were selected through simple random sampling technique to avoid biasness. A 26 point structured questionnaire was constructed to record background data and to assess perceptions, attitudes, and experiences towards skin lightening. Results: Among 295 participants, 66.8% reported using skin lightening products, 35.9% experienced adverse effects, and 66.4% checked ingredients before purchasing products 35.6% purchased them by the advice of physician. Results reveal limited awareness 44.4% of harmful ingredients and the physician advice has the most influence on product use. Correlation analysis indicated significant associations (p < 0.05) between product usage and adverse effects, awareness, and determinants. Conclusion: The study concluded that most women in Lahore use skin lightening products, which can cause adverse effects like skin irritation, eczema, and dryness due to unawareness of the ingredients. The study suggests educational efforts, regulatory measures, and psychological and cultural driving studies.