THE INTERNATIONAL COMMUNICATION OF BASHU CULTURE UNDER THE BACKGROUND OF “BELT AND ROAD”

As an important part of Chinese civilization, Ba Shu culture has a long history and unique charm, and its international dissemination is of great significance in the context of “Belt and Road”. This study aims to explore how to promote Ba Shu culture to the world stage through innovation and collaboration. The study points out that the current dissemination of Ba Shu culture is mainly realized in three ways: first, cultural innovation, i.e., in-depth excavation and modernization of traditional cultural elements to develop more attractive cultural products; second, digital dissemination, with the help of the Internet, Big Data, Artificial Intelligence and other technologies, to break the limitations of time and space, so as to enable the Ba Shu culture to disseminate to the rest of the world in a wider and more rapid manner; and third, regional collaboration. The third is regional collaboration, which strengthens cultural exchanges and cooperation with countries and regions along the “Belt and Road” to form a synergy of cultural promotion. These three approaches are complementary and mutually reinforcing, and together they will contribute to the international dissemination of Ba Shu culture, giving it new vigor and vitality in the new era, and playing a positive role in promoting cultural exchanges between China and foreign countries and enhancing cultural soft power.