Empowering AI to optimise eco-design

Posson Packaging, a French firm led by CEO Sylvie Casenave-Péré, is addressing sustainability issues through AI integration, supply chain optimisation, and ethical compliance. The case sets the situation, beginning with a roundtable meeting with key stakeholders to discuss current projects and strategic plans, with an emphasis on eco-design, supply chain efficiency, and ethical considerations. The discussions focus on obstacles, potential AI solutions, and collaborative methods for establishing Posson as a sustainability leader. Future initiatives include investigating AI for creative eco-design, supply chain optimisation, and ethical compliance. The learning objectives include understanding CSR in packaging, AI’s role in eco-design and CSR, AI’s ethical implications, and eco-design principles for sustainable packaging. The case aims to inspire students to comprehend sustainability objectives, explore the practices, challenges, and advantages of integrating AI into eco-design within the packaging industry (Posson, 2024).