Forum theatre as a tool to promote positive donkey welfare on Lamu Island, Kenya

When targeting human behaviour change for animal welfare improvement, engaging with communities is vital. Equid-reliant communities are often resource poor, geographically isolated and disparities in literacy rates are common, presenting challenges to 'traditional' forms of engagement. Arts-based initiatives using non-written communication methods such as storytelling and performance, may be ideal media to convey positive welfare messages. In this study we evaluate the feasibility of using forum theatre to sensitise donkey-reliant communities regarding key welfare issues. Through a co-creation process, a piece of interactive forum theatre on donkey welfare was produced and staged for the public and in local schools. Post-performance questionnaire data were collected from adults and both pre- and post-performance data in schools to evaluate changes in knowledge and attitudes resulting from the performance. Quantitative and qualitative data were collected using Likert scales and open questions, respectively. Audience feedback was positive, with more than 90% of audiences strongly agreeing that they enjoyed the performance. More than 85% of adult respondents strongly agreed that the performance raised their awareness of three key indicators: donkey health needs; donkey welfare needs; and how much donkeys should carry. For youth audiences, comparison of pre- and post-performance measures demonstrated positive changes in the belief that donkeys feel pain, how much individuals liked donkeys and how confident they felt in identifying how a donkey was feeling. Although participatory arts-based approaches remain rare in the animal welfare sector, the study highlights the potential value of these methods in promoting community engagement for positive animal welfare changes.