Intangible assets in creating business value

Micro- and macro-level competitive advantages that arise in the creation of business value as a result of the use of intangible assets have been formed. It has been studied that the result of the effective development and use of intellectual capital are intangible assets. Analysis of the role of intangible assets in the formation of micro- and macro-level competitive advantages of entities of trade and economic activity has allowed us to investigate the mechanisms of creating production, technological, financial, marketing and organizational and administrative advantages, which, in turn, form macro-level competitive advantages for the innovative development of the country. The significance of intangible assets of companies and the need to introduce the latest developments and technologies, which force us to constantly monitor the latest scientific and technical achievements that stimulate the processes of commercialization of intangible assets, are considered. The most competitive business entities have their own research and development structures that are engaged in innovative activities, which are implemented in the business in the sequence and with the term dictated by the current and prospective market conditions.