Next-Generation Tools for Analysing Consumer Attitudes and Perceptions Toward Probiotic Products

Paper's objective(s) and research backgroundIn the ever-evolving landscape of consumer preferences and health-conscious choices, the investigation of attitudes and perceptions toward probiotic products stands at the forefront of market research.As consumers increasingly prioritize wellness and functional foods, the probiotic market witnesses unprecedented growth, necessitating innovative methodologies to grasp the intricacies of consumer behaviour.Traditional research methods often struggle to capture the nuanced factors influencing consumer decisions in the probiotic product domain.Main aim of the paper is to point out the use of selected neuroimaging methods as a part of market research on consumer attitude towards probiotic products/yoghurts. Data/MethodsIn the current studies, next-generation tools with advanced technologies like real-time data analytics using face readers and eye trackers are employed to address these issues and analyse European consumer views and preferences for probiotic yogurts.Besides these innovative tools, the sensory analysis of the products was also performed using a triangle test and 9-point hedonic scale rating to collate both the data. Results/Conclusions/Value addedThe initial results obtained by using 9-point hedonic scale rating for the preference of different yogurts revealed that the consumers of Slovak Republic have more liking for the traditional yogurts prepared in the region rather than the multinational company (MNC) product.Although the product from MNC had higher nutritional and functional value as compared to the traditional product.Further, the studies are in process and data from new-generation tools will also be compared before finalizing the recommendations to the stakeholders.New innovative tools also offer a transformative approach, providing a comprehensive understanding of consumer sentiments and preferences, thus enabling stakeholders to make informed decisions about probiotic yogurts.To ensure that the data produced is Findable, Accessible, Interoperable, and Reusable (FAIR), the presentation emphasizes the critical role that food consumer science plays in transitions related to individual health.