TRENDS AND ORGANIZATIONAL AND ECONOMIC ENSURING RESILIENCE OF FUNCTIONING OF THE MARKET DAIRY PRODUCTS OF UKRAINE IN THE WAR AND POST-WAR PERIOD

Topicality. The dairy market is a socially oriented market that provides the population of Ukraine with high-quality and safe food products and, together with other agro-industrial markets, forms the foundation for achieving optimal levels of food security. The resilience of the functioning of the relevant market is ensured by the balanced interaction, restoration and adaptation of all its sectors (raw materials, processing, distribution-marketing and consumer) to challenges and threats. The important role played by the dairy market in ensuring the resilience of other food markets and the national economy in the war-post-war period requires the justification of the system of organizational and economic measures to achieve the resilience of the functioning of market sectors. The relevance and applied significance of the research is determined by its compliance with the objectives of the "Meat and dairy independence" and "Food export factory" projects of the Recovery Plan of Ukraine. Aim and tasks. The purpose of the article is to determine the trends and organizational and economic ensuring resilience of functioning of the Ukrainian market dairy products in the context of food security in the war and post-war period. The task of the research: to analyze the changes in the basic indicators of the raw and processing sectors of the market in the context of its resilience in peacetime and wartime; to determine trends in the consumption of dairy products by the population of Ukraine; to establish the trends of foreign trade and the impact of war on the resilience of the functioning of the market according to a number of parameters; to justify a complex of related organizational and economic measures to ensure the resilient functioning of market sectors in conditions of security threats. Materials and Methods. Results of theoretical generalization of scientific and applied works in the direction of diagnosis and organizational and economic support of the dairy market of Ukraine, official information data of the State Statistics Service of Ukraine, the State Customs Service of Ukraine, the Ministry of Agrarian Policy and Food of Ukraine, the Union of Dairy Enterprises of Ukraine form the informational and methodical basis of the research. The following methods were used to solve the tasks: generalization, structural-dynamic and comparative analysis, synthesis and grouping, statistical. Research results. The study carried out a comprehensive analysis of the functioning of sectors of the dairy market in the context of its resilience in war conditions. The changes in the market processes of reproduction under the influence of security threats and the peculiarities of the adaptation of various market sectors to the realities of wartime are determined. The main economic parameters of the market are considered - production and processing of raw materials, production and sale of dairy products, their consumption, foreign trade. Attention is focused on the peculiarities of structural changes in the processes of reproduction of various market sectors and export-import supplies of various types of dairy products during the war period. The impact of military operations on the resilience of the functioning of the relevant market in terms of the parameters of structure, production, prices, security, and foreign trade is substantiated. It was established that the market showed sufficient resilience and adapted to the state of war by increasing the export of products (by 17.6% in 2022 compared to 2021) in the conditions of a decrease in production and import volumes (by 23.8% and 45.6% ) due to a reduction in domestic demand. Attention is focused on the unsatisfactory level of consumption of dairy products by the population of Ukraine (about 53% of the rational norm). It is emphasized that the problem of economic availability and safety of dairy products due to the activation of "shadow" segments of the market deepened during the war. A significant level of import dependence of the market for the product group "Cheese" has been established. The basis of the organizational and economic provision of the resilience of the functioning of the dairy market is a comprehensive approach covering all market sectors in order to achieve a balanced development of them in a single system in the context of food security and sustainable satisfaction of consumer demand in terms of quantity, quality and price. Taking into account the results of the analysis, a set of organizational and economic measures was developed to ensure the resilient functioning of the market sectors during the war and the first post-war periods. Institutional changes are proposed to ensure the implementation of a set of measures. Conclusion. The scientific novelty of the conducted research consists in determining, based on the results of the analysis, the main trends in the functioning of the sectors of the dairy products market in the context of their resistance to security threats, the development of organizational and economic support for the resilience of the functioning of the dairy products market on the basis of complex and adaptive approaches, as a scientific and analytical basis for justification program and strategic documents for the development of this market in the war and post-war economy of Ukraine. Prospects for further research are to expand the range of measures depending on new challenges and trends in the development of domestic and global dairy markets, changes in the strategic tasks of the development of sectors of the national economy in conditions of security threats.