Perception of the Importance of Applying Environmental Innovations to Tourism Businesses in Slovakia

The presented paper focuses on the current state and evaluation of the integration of environmental innovations from the perspective of the tourism enterprise sector in Slovakia. The quantitative approach herein was conducted by means of a questionnaire survey for the assessment of perceptions about environmental innovations in 144 tourism accommodation companies regarding their importance, attractiveness, usefulness, and financial consequences. These innovations are essential for enhancing business efficiency and competitiveness despite their high costs and intensive maintenance. Important aspects include energy-efficient technologies, clean production technologies, and resource efficiency, which have reduced costs, enhanced corporate image, and improved environmental management. In any case, most obstacles have been linked to economic factors or the need for specialized training for these technologies. This analytical study, using descriptive statistics, semantic differentials, and the Friedman test, found no significant differences among businesses and a strong consensus on the adoption of these innovations to improve operational effectiveness. This research deepens understanding of how environmental innovations transform tourism businesses and contribute to business efficiency. Recommendations for policy and business practices that may successfully support implementation and ensure long-term benefits are presented.