Analysis of Carbon Footprint Coverage in Daily Dawn, Pakistan (2022-2024)

A code-document analysis is conducted to check how the issue of carbon footprints has been covered by Daily Dawn, a prominent and influential newspaper in Pakistan, known for its extensive coverage of national and international issues, one of Pakistan's leading newspapers, over the period from January 2022 to June 2024, a period marked by increasing global attention to climate change and sustainability. During the selected period, Dawn published 20 articles (4, 2022), (11, 2023) (5 till June 2024) related to carbon footprints, limited to opinion pieces only. This analysis focuses on various aspects of the coverage, including the frequency, themes, and overall tone of the articles. The analysis indicates that while carbon-related issues are broadly discussed, specific references to carbon footprints are less common. Despite the prevalence of negative sentiment, positive and neutral sentiments were more frequent in the overall coverage, with coefficients of 0.86 and 0.90, respectively. It looks like a fair balance in reporting slightly positively or neutrally rather than negatively.