GLOBALIZATION OF THE MARKET OF FLORICULTURE PRODUCTS: REGULARITIES, APPROACHES TO DEVELOPMENT AND PROSPECTS FOR UKRAINE

Introduction. One of the significant economic trends of our time is economic globalization, which is a process of international institutional and economic unification and integration. The development of transport networks and means of communication contributed to the development of international trade, whose representatives, in turn, acted as a driving force of globalization. One of the manifestations of globalization of the world was the significant expansion of the market of floriculture products. Ukraine has a significant potential for the development of the floriculture industry due to favorable climatic conditions and geographical location. This opens up both new opportunities and poses new challenges to agricultural producers in Ukraine. producers to the global floriculture industry. Methods. The theoretical and methodological basis of the study is a systematic approach to the consideration of social and economic phenomena and processes. In the course of the study, other methods were also used, in particular: abstract-logical – to understand the patterns of development of the processes of economic globalization; generalization – to highlight the two prevailing approaches to the development of the industry and the market of floriculture products in different countries, international tools of the floriculture business, the formation of research conclusions, graphic – to visualize the results of the study. Such methods as abstraction, analogies, monographic, etc. were also widely used in the work. The results. The regularities of development of the processes of economic globalization in the world are analyzed and its significant impact on the state of the industry and the market of floriculture products is proved; two approaches (evolutionary and specialized) in the development of the floriculture industry in different countries are allocated; The most effective international tools of the floriculture business are summarized in 5 groups. Discussion. The key to effective post-war recovery of the agricultural sector of the Ukrainian economy will be an emphasis on diversified sectoral development, in which the floriculture industry has proper potential. The successful use of globalization opportunities by the subjects of domestic floriculture will be facilitated by the establishment of elements of internal infrastructure along the chains of movement of floriculture products and the use of international tools of the floriculture business. This can be done more successfully through the use of measures of state and regional support of domestic producers, which will contribute to sectoral, regional and local development, solving the problem of employment, increasing the welfare of employed people and filling budgets of various levels, revealing the features of which it will be advisable to conduct separate scientific research. Keywords: floriculture, globalization, patterns, approaches to development, prospects, international instruments