The Impact of Buyer-Merchandiser Dynamics, Garment Inspection, and Visual Merchandising on Export Success

This study examines the critical relationships between buyers and merchandisers in the garment export industry, the impact of export production inspection procedures, and the role of visual merchandising. Through a survey conducted with some export merchandisers and visual merchandisers responsible for handling international buyers, the research identifies key factors that influence the effectiveness and efficiency of these relationships. The study also explores garment export inspection procedures and visual merchandising strategies that contribute to product quality, presentation, and overall customer satisfaction. Data from the survey on merchandiser performance were analyzed, and the findings suggest strategies to improve communication, trust, and operational efficiency between buyers and merchandisers. The results of this study provide insights for merchandisers seeking to optimize buyer relationships, streamline production inspections, and enhance visual merchandising efforts to improve overall export performance in the garment industry. Keywords: Export merchandiser, Buyer, Merchandiser efficiency, Buyer satisfaction, Garment export inspection, Visual merchandising