BIBLIOMETRIC INSIGHTS ON EDUCATIONAL ASPECTS OF WELLNESS TOURISM: PROMOTING HEALTH AND CULTURAL AWARENESS

The tourism and wellness sectors are combined in the wellness tourism sector which can satisfy people's dual requirements for travel and health and promote a healthy way of life. (Y. Li & Wen, 2024). Wellness tourism provides physical, quality-of-life, psychological, and environmental health advantages (Liao et al., 2023). In an era of increasing stress, wellness has transformed into a lifestyle of self-discovery and the wellness tourism industry is growing at a pace (K. H. Chen et al., 2013). This research aims to expand knowledge about wellness tourism by exploring its structural dimensions and potential as a multidisciplinary educational tool. By examining its integration into educational frameworks, the study highlights wellness tourism as a valuable resource for teaching sustainable practices, cultural awareness, and holistic health principles. Thus, this study conducted a bibliometric analysis of wellness tourism publications by extracting the data from the Scopus database. 495 documents were considered for final analysis through biblioshiny and Vosviewer. Performance analysis such as most productive authors, journals, papers, annual production patterns, and science mapping such as bibliographic coupling, world collaboration, co-citation analysis, etc was conducted. The findings provide insights for researchers, educators, and industry professionals to advance the field and incorporate wellness tourism into academic curricula and training programs.