Everyone watches women's sports

The media and commerce brand Togethxr launched an incredibly successful T-shirt in 2023 that read, "Everyone watches women's sports." While women's sports fans seemed moved and excited by the commercial item, the shirt's slogan actually demonstrates a paradox of visibility within women's sports and women's sports fandom.

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Publication Details

Journal
Transformative Works and Cultures
Published
2025-03-14
DOI
https://doi.org/10.3983/twc.2025.2851
Citations
1
Primary Topic
Digital Games and Media
Type
article
Field-Weighted Citation Impact
4.20
Controls
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article

Everyone watches women's sports

Dafna Kaufman
1 citations
Transformative Works and Cultures
Digital Games and Media
4.20
article

Everyone watches women's sports

Dafna Kaufman
article en
1 citations

Abstract

The media and commerce brand Togethxr launched an incredibly successful T-shirt in 2023 that read, "Everyone watches women's sports." While women's sports fans seemed moved and excited by the commercial item, the shirt's slogan actually demonstrates a paradox of visibility within women's sports and women's sports fandom.

Transformative Works and CulturesVol. 45
University of North Carolina at Chapel Hill (US)
Gender equality
Openalex Percentile: Top 9%
Digital Games and Media
4.20
DOIOpen Access PDFOpenAlex
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Everyone watches women's sports — Dafna Kaufman · Transformative Works and Cultures (2025) | TGRS Research Map | TGRS