The commodification of affections among Taylor Swift's and Travis Kelce's fan communities and the Cetaphil Super Bowl 2024 advertisement
The Super Bowl 2024 Cetaphil commercial, influenced by the Taylor Swift–Travis Kelce relationship, shows how the media not only exploits the closeness between fans of different worlds but also uses the commodification of emotions to sell a positive experience associated with product consumption.
Authors
- Laís Limonta Gonçalves (ORCID: https://orcid.org/0009-0005-6240-5446)
- Gabriela Lopes Gomes (ORCID: https://orcid.org/0009-0007-8643-7658)
Institutions
- Universidade Federal de Ouro Preto (BR)
Publication Details
- Journal
- Transformative Works and Cultures
- Published
- 2025-03-14
- DOI
- https://doi.org/10.3983/twc.2025.2845
- Primary Topic
- Asian Culture and Media Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00