Reconnecting people to nature through virtual reality: A mixed-methods field study in the context of public engagement events

• Nature connectedness (NC) is linked to environmental commitment and well-being. • Immersive Virtual Nature (IVN) is a promising medium for the promotion of NC. • Public engagements events are an accessible way to engage a broad public with IVN. • Events featuring IVN can elicit positive nature-like experiences and enhanced NC. • Organizers of such events should beware of cybersickness and technical issues. Nature connectedness, a person's sense of belonging with the natural world, has received increasing attention as a psychological construct associated with environmental commitment and well-being. Immersive Virtual Nature (IVN) emerged as a promising medium to promote this connection, though its applicability in real-world settings is largely under-researched. This field study explored user experience and nature connectedness outcomes in the context of public engagement events featuring two types of IVN installations. A mixed-methods approach was employed, with data collected through surveys and field observations during events in two middle schools and three university campuses. In total, 209 IVN experiences were recorded, involving students, teaching/administrative staff, and other campus dwellers (age: 13–73; gender: 55 % women, 44 % men, 1 % other). The participants experienced high levels of presence, playful engagement, and positive emotions, though cybersickness and technical issues were also reported. Statistically significant increases in nature connectedness were found, with a more pronounced effect among participants who initially reported lower levels of connection. Accordingly, qualitative reports highlighted how the IVN experiences prompted participants to reflect on their relationship with nature, fostering their sense of connectedness and interest in nature-based activities. The two IVN installations proposed were associated with different user experience, though no differences emerged with respect to nature connectedness outcomes. This study corroborates and extends the current understanding of IVN as a medium for the proportion of nature connectedness, underscoring the potential of public engagement events as an accessible approach to engage diverse groups with IVN experiences.