Virtual reality technology and its role in the valorization of culture heritage: the case of 360-degree video in virtual reality.

This study aims to highlight the innovative digital technologies employed by designers, particularly focusing on 360-degree video in virtual reality (VR) as applied to cultural heritage. This research, explored specifically, the enhancement of cultural heritage research through the VR experience: the case study: "The Magic of Guellala" (Ben Jemmaa, 2022). Indeed, this research conducted a phenomenological investigation into immersive experiences that promote interaction, presence, and engagement. The study analyzed user behaviors in relation to 360° VR videos by examining interactions with content, levels of immersion, and impacts on understanding cultural heritage. This study employed qualitative content analysis to investigate how narration influenced presence and immersion in VR environments. The results reveal that technological advancements fostered public engagement and emotional connections to heritage. Ultimately, the research emphasized the importance of understanding public preferences and needs to improve user experience in cultural heritage contexts. By consolidating the link between technology and cultural heritage, this study offers new insights into enhancing appreciation for our collective heritage through immersive experiences, thus redefining our connections with museums and archaeological sites.