Research on the Value Orientation of Artistic Creation in the Context of Urban Culture

The rise of urbanization marks the arrival of contemporary urban cultural life, which not only satisfies the material consumption of the masses, but also gives birth to people's spiritual consumption demands. As a kind of spiritual consumption, art consumption has shown strong vitality. Under the influence of various factors today, the value orientation of works of art is developing in the direction of popularization, entertainment and secularization. When faced with choices, art creators should not passively cater to the cultural market, but should keep the bottom line of art and create excellent works worthy of the great nation and the great era.