Non-disruptive streaming: Aesthetic and industrial continuation of legacy television in Prime Video Mexico

This article examines Prime Video’s original comedy content in Mexico through aesthetic and industrial analysis, and identifies, describes and explains non-disruptive streaming television programming, a category of streaming television content that represents a clear sense of continuity with legacy television. This study highlights the relevance of Mexican actor and producer Eugenio Derbez and his family in Prime Video’s expansion in Mexico. It also reveals that non-disruptive streaming prolongs tensions between continuity and change in television, exemplifies the negotiations and adaptations from transnational streaming expansion, and helps explain the mainstream adoption of streaming platforms in markets like Mexico.