Measurement and Assessment of the Dui Innovation Mode: A Critical Literature Review

Objective: The objective of this study is to investigate the measurement and assessment of the "doing-using-interacting" (DUI) innovation mode in companies, with the aim of proposing a specific evaluation system for tourism businesses in the San Andrés Archipelago, Colombia. Theoretical Framework: The main concepts and theories related to DUI innovation are presented, highlighting its relevance in interactive learning and the accumulation of business capabilities. Studies in OECD countries emphasize the importance of combining R&D initiatives with interaction-based approaches. Method: The adopted methodology includes the selection of key variables for DUI measurement, validation through a pilot test, and the application of structural equations. Data collection was carried out through surveys directed at tourism businesses in the archipelago. Results and Discussion: The results revealed the lack of standardized indicators to measure DUI and the need for strategies adapted to the local business context. The findings are discussed in relation to the theoretical framework, identifying challenges and opportunities to strengthen innovation in the sector. Research Implications: Theoretical and practical implications are analyzed, emphasizing how the proposed system can improve public policy formulation and business strategies in tourism. Originality/Value: This study contributes to the literature by developing a DUI measurement approach adapted to tourism businesses, enhancing the understanding of its impact on regional economic development.