Determinants of entrepreneurial intentions among university students in Vietnam: integrating personality traits, education, and planned behavior

This research investigates determinants of entrepreneurial intentions among final-year students at a private university in Can Tho, Vietnam, utilizing Ajzen’s theory of planned behavior, personality traits, and entrepreneurship education. Employing convenience sampling, data from 250 final-year undergraduate students at FPT University Can Tho were analyzed through exploratory factor analysis and multivariate regression. Results identify five critical influencing factors: personal traits, attitudes, behavioral management, capital, and subjective norms, with personal traits emerging as predominant. These findings align with prior research and help bridge regional literature gaps on entrepreneurship in the Southeast Asian context. This study emphasizes that strong individual characteristics—particularly personality traits and resilience—significantly affect entrepreneurial intentions among private university students. It underscores the necessity of policy and educational initiatives to enhance entrepreneurial spirit, contributing valuable insights for academics and policymakers aiming to cultivate emerging entrepreneurs in Vietnam.