Exploring the Impact of Chinese Digital Media Marketing on Consumer Behavioral Decisions

Consumer nowadays dwell in the digital information age and the ever-developing digital technology hence digital media has eventually become an integral part of their lives. Through the information provided by all media, consumer transaction behavior, big data technology analysis pushes more precise information to consumers and helps publicity achieve its goals. Thus, this paper adopts digital media and consumer analysis and discusses the impact with specific cases of digital media marketing on consumer behavioral decision-making process and the relationship between the two in China. Therefore, it makes some suggestions to safeguard the consumer's rights and interests. Results of this study reveal that Chinese Digital Media Marketing reaches a broader scope compared to Chinese Traditional Marketing. Consumers may opt for their favorite products and information more freely and actively. Various marketing strategies under this Emerging Media Marketing approach are more targeted. They seem to align with the preference of different consumer classes, which enhances the stickiness of product users and, to some extent, pushes economy development.