Characteristics of Digital Capitalist Ideology and Its Implications

With the tremendous rise and advancement of digital technology, capitalism has completely entered the digital age, giving rise to the ideology of digital capitalism. Compared with the traditional capitalist ideology, the ideology of digital capitalism is characterized by several key aspects that are newly generated, including the illusion of freedom of labor, the use of the Internet for political activities, and the manipulation of individual lifestyles and emotional attitudes. The characteristics of the ideology of digital capitalism mentioned above make the further ideological work of China face a series of new risks and challenges. In response to this, China should fully understand the essential attribute and evolution trend of the ideology of digital capitalism, guide the digital economy toward a people-centered development approach, emphasize the role of digital technologyespecially the Internetin ideological struggles, and help individuals escape the algorithmic dilemma to ultimately counter the ideological challenges posed by digital capitalism.