Analysis and Thinking of the Summer Film Market in 2024

Whether a film can provide emotional value to meet the emotional needs of the audience has become an important criterion for the audience to choose and judge the film. This is the distinctive feature of the 2024 Film Summer Festival, which also reflects the profound structural changes that are taking place in the Chinese film market. China has accumulated useful experience in the distribution of films by different lines, and the continuous emergence of new directors has brought vitality and impetus to the high-quality and sustainable prosperity of the film industry. Many film creators are striving to step out of their creative comfort zone and bring more possibilities to domestic films with the expansion of subject matter types. New themes and new ways of expression have brought a new look to the development and upgrading of China’s film industry, and will also shape and influence the pattern of audiences.